As you read in your textbook, the first step in crafting an effective business communication is planning. As part of your planning, you'll want to complete the AIM process: an analysis of the audience (A), careful attention to information gathering (I) are required to develop the message (M). (See page 146 in your textbook.)
Think back to some business or professional communication that did not look like you had planned or hoped. This could be an email that was misunderstood, a voicemail that wasn't clear, or even a presentation that didn't achieve what you had hoped.
Be sure to respond to at least one of your classmates' posts.
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